Somerset County Council - Micro Provider Start Up Course

Your Networks, Marketing & Advertising

Who Are You? What Services Do You Provide? Why Have You Set Up? What Are Your Values? What Makes You Different From The Others?

Consider Your Audience

Think about who your written piece is aimed at – put yourself in their shoes and write in a way them might appeal to them.

What This Might Look Like In Practice

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We Can Care knows that being on your own is no fun. We can help you meet up with friends, stay in contact with family and be a good neighbour.We Can Care is able to address the issues of loneliness and social isolation. We offer both companionship and befriending services

Find Your Own Voice

As a micro-provider, you want your service to reflect you and what you offer. What you offer is really special so you don’t want to sound like everyone else. And you definitely don’t want to sound like every other big care provider.

What This Might Look Like In Practice

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My name is Angela -after 15 years working as a care worker I decided to set up my own micro-enterprise called We Can Care.

We Can Care is different to other care providers –we offer you help in whatever way works for you. That includes help to get out of bed on a morning, up and dressed and ready for the day.
We Can Care offer a high quality care service to you or your loved one. We are able to offer help with personal care including bathing, washing and dressing.

Let Your Values Shine

You know that strong values are important and always respect people, keep their personal information confidential, challenge prejudice or discrimination and generally put people first. Let people know you have strong values that won’t be compromised and that they are in evidence in everything you do.

What This Might Look Like In Practice

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We know it might be hard to let a carer into your life, to share personal details and give access to all your private concerns. We promise to always respect your privacy and keep information about you confidential.

Be Positive

The thing that makes micro-providers different to other providers is their ‘can do’ attitude, willingness to get to know people, forge relationships and go that extra mile . Whatever you write has to be positive and show your good points.

What This Might Look Like In Practice

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Here at We Can Care we aren’t too worried about writing checklists and rulebooks. We believe passionately that the only people who should be making the rules are our clients. We guarantee that you will always get support from someone you know and that they will take time to understand your rules and how you want things done. We promise that we will go the extra mile to follow those rules and to support you ‘your way’.We Can Care has developed a comprehensive suite of policies and procedures that govern our practice.

Avoid Jargon & Keep It Simple

Generally the jargon used in the care world is not the kind of language most of us would use in the real world. Try and write in clear and simple language that ordinary people will quickly and easily understand.

What This Might Look Like In Practice

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We:

•Can help you to go out

•Can stay with you for a few hours if your family member needs to go out

•Help you in ways that work for you

•Can help you to stay in your own home for as long as possible
We:

•Can help you to access the community

•Offer a sitting and befriending service

•Offer person centred care to enable people to maintain their independence

For more information and examples of your Service Description check out – https://www.smallgoodstuff.co.uk/